In his 1975 autobiography he wrote the following about his time as leader of the Conservative election strategy:
Two things are remarkable about this quote. One: if you put a capital letter on the word ‘twitter’ it would make absolute sense in the context of today’s social media use. And, two: this tool has been an absolute mainstay of Gove’s time in office. He has been unbelievably canny in using soundbites to start a twitter storm of opponents shouting out against things they would otherwise normally be more sensible about, or pushing them to be more extreme in their reactions and hence framing themselves as unreasonable.
It’s a good trick, but it’s an old one. And it’s one worth bearing in mind as we head further into party conference season.